A focus on site speed to help increase searching rankings in Google, and improve customer experience on the website.
User Generated Content
A focus on integrated User Generated Content through integrations with Instagram using Curalate (a Bazaar Voice Service)
A/B split tests of the site
Use of an A/B testing partner gave us more informed answers for styling or content changes that were made, to see what customers respond more positively to.
Optimized Checkout
We reduced the amount of steps to checkout whilst also bringing in additional payment providers to give customers a much greater choice of payment options.
