How can you use AI in eCommerce today? 

AI is the perpetual buzz topic of 2023, but one continual question is: what areas does the hype become reality, and what are the ways in which I can benefit from it?

At a recent event we heard AI likened to using 100 interns: useful, lots of output, but much oversight is needed. In a recent eConsultancy article we saw a breakdown of how AI is used across many businesses, and in this article we discuss how we’re using AI currently in our business. Additionally, the way in which AI is used is evolving rapidly due to the increasing amount of AI engines (Large Language Models/LLMs), third parties integrating with them, and adoption both in and out of the workplace.

We’ve found that AI tends to be best placed at the start of a process to explore ideas or capture notes, however it should never be relied upon for accuracy.

How AI is adopted currently

Are you using AI within your business yet? In the aforementioned article it becomes apparent that only half of businesses are tacking advantage of the efficiencies AI can bring. It’s worthwhile considering some of the themes set out below and exploring how they can benefit you.

Content/Copy, SEO Keyword Research, Summarising Emails and Meetings, Translations, Data processing, Writing and Fixing Code, Customer Support, Conversion Rate Optimization and Dynamic Pricing.

Within our own team we’re adopting AI in a number of ways. We’ve quickly found having an AI to take notes and actions in our meetings, and for creating a starting point for articles has significantly improved efficiency within the team. Services like Read.AI or Supernormal are fantastic for producing actions and minutes from meetings, and we’d thoroughly recommend all our contacts bringing them into their calls. They do raise questions however on social graces around making all meeting contacts aware that an AI note taker is on the call.

AI within eCommerce Platforms

Shopify Magic and Sidekick

Shopify Magic and Sidekick are examples of Shopify bringing in tools which are built using OpenAI’s ChatGPT. Shopify Magic brings the power of AI within the Shopify platform, and Sidekick is your guide to Shopify, allowing you to bounce ideas off of the AI to spot trends, come up with promotions, and understand the platform better. Shopify Magic is bundled within the platform and brings multiple opportunities to store owners such as:

  • Speeding up email response times and improving copy.
  • Creating FAQs on-the-fly to help customers get instant responses to their questions, and thus improving conversion rate.
  • Producing better copy for both products and promotions.
An example of Shopify's Sidekick that allows store owners to seek advice from an AI assistant. In this example blog post ideas for their store.

Magento and AI

Mirasvit’s GPT powered Magento Co-Pilot

ChatGPT can be integrated into Magento through a number of extensions, with more coming out all the time. Here we look at Mirasvit’s Magento co-pilot.

This can give you ideas as a starting point for page content, meta tags, product descriptions, blog posts, titles and more. So if you don’t want to start from a blank page, or you want to address areas in a more time efficient manner, this may be a time saving extension for you.

If you’d like to discuss how to integrate AI into your Magento Admin and what the benefits are to you, your users, and your SEO competitiveness, feel free to get in touch.

An example of Mirasvit's AI Assistant for Magento showing examples of AI generated titles, keywords and selling points for a store's product.
Example of Mirasvit’s AI Assistant
A promo shot of Maisie AI's eCommerce Chatbot.

In the fast-paced world of eCommerce, customer experience is paramount. Shoppers expect prompt, personalised, and efficient interactions. AI powered chatbots have emerged as a game-changer in meeting these expectations. By leveraging artificial intelligence, chatbots can provide a seamless and engaging experience for customers, transforming the way eCommerce stores operate.

In the case of Maisie AI we see some great examples of how customers can get instant responses to ordering queries across any channel they wish to use.

Adobe and Adobe Commerce

Adobe has invested heavily in Adobe Firefly, an image generation tool which is slowly coming out through the Adobe Services. At Adobe Summit we saw examples of Adobe Firefly creating images for both promotional banners and products alike. The best news is that Adobe Firefly is free to experiment with, so have a play and see what it can do for your hero products’ images and promotional campaigns.

Stay tuned to our newsletter as next time we’ll explore some of the third party offerings using AI within eCommerce.

Below are some examples of AI generated images.

A potential banner image focussed on Marshmallows:

An AI generated image of a potential banner image focussed on Marshmallows

A product image with a range of backgrounds added:

An AI generated image of A product image with a range of backgrounds added

 A font creator for text:

An AI generated image of A font creator with C3 used as in example both in water form, fire form and Disco Mode
About the author

Matt Potter

Matt is our Business Development Manager at C3. Demonstrably tenacious, Matt has been evolving tech businesses and delivering digital products for over 14 years.